Transform cancellations into conversations.

Establish roots.

Stop churn before it happens. Deploy personalized exit surveys that uncover exactly why users leave and automatically offer the incentives needed to keep them.

Cancellation Flows

Reduce churn at the point of cancellation

Intercept the cancel button with a branded flow that uncovers why subscribers are leaving and gives them a reason to stay.

Targeted offers & deflections

Create personalized coupons, pause options, and plan swaps based on exactly why each subscriber is leaving — served at the moment it matters most.

Exit surveys & real-time insights

Capture cancellation reasons in real time to spot trends, segment feedback, and act before small problems become big churn spikes.

Easy setup, fully customizable

Add one lightweight code snippet, then design your entire cancellation flow from a visual editor — match your brand's colors, fonts, and logo so it feels native to your product. No redeployment ever needed.

ROI CALCULATOR

See how much churn is costing you

$50,000

1,000

5%

3%

Estimated Annual Savings:

$12,000

Customers Saved Per Month:

20

HOW IT WORKS

From install to saving customers in under 30 minutes

1
Drop in a code snippet

Add one lightweight script tag to your app. No complex integration or engineering sprint required.

2
Build your cancellation flow

Design exit surveys, segment-based offers, and pause options — all from a visual editor.

3
Recover revenue automatically

Every time a subscriber clicks cancel, your flow activates — saving customers and capturing insight.

FAQ

Everything you need to know

Keep Roots is churn-reduction software for SaaS companies on Stripe. When a subscriber clicks cancel, Keep Roots steps into that moment with a branded cancellation flow — collecting feedback, surfacing the right save offer, and recovering revenue automatically.

A cancellation flow is the experience a customer moves through when they try to cancel a subscription. Instead of an instant cancel, they see an exit survey, a reason-matched save offer (discount, pause, or plan change), and a confirmation screen — turning a churn event into a retention opportunity.

Yes. Keep Roots gives you full control over colors, fonts, logo, and copy so the flow looks and feels native to your product — not like a third-party tool.

Keep Roots integrates natively with Stripe, processing all cancellations, coupon codes, subscription pauses, and plan changes automatically through your Stripe account.

You'll be live within the day. Add a lightweight code snippet to your app, build your flow in the visual editor, and publish — no redeployment needed.

Ready to keep more customers?

Be the first to turn cancellations into saved subscriptions.